Forestry.io

I spun up the metrics program to allow for deeper insights and more flexibility using a data warehouse and other tools. I’m running weekly metrics meetings to share user/behavior insights with the team and to execute data-driven experiments in Marketing and Product Development.

* General: Python, SQL, Anaconda, GitHub and PostgreSQL. Data Acquisition: various API libraries from our data storage providers. Data Wrangling, Visualization and Experimentation: Pandas, Jupyter Notebook, Matplotlib/Seaborn and other common Data Science tools and libraries.

Owl & Squirrel Studio

I co-founded this boutique design and software agency that creates light-weight web and mobile-first solutions. We’re here to craft serious websites and whimsical apps that can provide great brand communication, fast.

* General: HTML5, CSS, Javascript, ReactJS, Gatsby, Hugo, Jekyll. Tools: Google Tag Manager, Google Analytics, Google Optimize, Adobe Creative Cloud.

Righteous Babe Records

Overseeing all digital marketing activities (incl. Social Media, Video and Website) for the record label Righteous Babe Records and the concert hall Babeville.

* Implemented regular analytical reports for all digital marketing activities to generate insights and optimize our social media ad budget spending.

* Created a new system of automating scheduled posts connecting it with other general planning tools

Berlin Pride

At Berlin Pride, one of the largest parades in Europe, I was responsible for general Marketing and Event activities (Social Media, Press Briefings etc.)

* Introduced a kids’ friendly corner and lounge organizing 20+ volunteers, raising funds from sponsors as well as communicating with other stakeholders (in and outside the organization).

* Worked with 45 Pride organizations to pull together content for the annual nationwide Pride Publication.

uniContact

Led organizational team for student job fair, the largest student operated project at University of Potsdam.

University at Buffalo

GPA 3.94 - Buffalo, NY, USA

University of Potdam

GPA 4.0 - Postdam, Brandenburg, Germany